I'm Alex Reyes — a UI/UX designer & front-end developer who turns complex problems into clean, intuitive interfaces.
From user research to pixel-perfect implementation — I cover the full design-to-code spectrum.
Pixel-perfect interfaces built with intention — every spacing, color, and type decision earns its place.
Listening before designing. User interviews, usability testing, and data-informed iteration cycles.
I code my own designs. Clean, semantic HTML/CSS with JavaScript for interactive experiences.
Responsive-first approach — designing for thumbs, glare, and the full range of device conditions.
A handful of projects I'm proud of — from SaaS dashboards to mobile apps.
A real-time business intelligence dashboard redesign that reduced user task time by 38% in usability testing.
End-to-end redesign of a sustainable fashion brand. Conversion rate increased by 22% after launch.
A meditation & habit tracker app design. Shipped on iOS with 4.8★ rating and 50k+ downloads in year one.
Companies I've helped ship better products.
Lead designer for a portfolio of 8 SaaS clients. Established the company's first design system, cutting design-to-dev handoff time by half.
Owned the end-to-end product design for a B2B project management tool serving 12,000+ users. Shipped 3 major feature releases.
Worked with 10+ early-stage startups across fintech, health, and retail to take products from zero to launch.
Where the foundation was built.
Graduated with honours. Thesis project on accessible design patterns in government digital services.
Advanced user research methods, mobile-first design, and prototyping with Figma.
Design leadership, stakeholder communication, and scaling design culture within engineering-led teams.
I'm currently available for freelance work and full-time opportunities. If you have a project that needs some creative love, I'd love to hear about it.